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Sep T-shirt at the White - Milan 23/26 February - Via Tortona 31-

SEP T-SHIRT INVITES YOU TO WHITE: Milan, 14 February 2018 - Proud and happy to be hosted for the first time in this great family that is WHITE. It seems like yesterday when the founder and art director Michele Lamanna creates the first t-shirt: the artwork that comes out of the frameis the concept that inspires him for the mother of all the Sep, the T-beer, a hand holding a mug of beer. His wife Bianca Frondoni, communication manager, joins him almost immediately in the management of the company.

It is not true that we started to produce them for fun: we believed in them madly, as we still believe madly in the beauty of what we do. Beauty will save the world and Sep T-shirt produces it at sustainable prices. Spreading good taste and joie de vivre has become a socially useful trade, and it is also sexy. What do the many t-shirts we've created so far speak about? Of love for food, travel, desire for freedom and courage. Spring, summer and autumn and winter. Our t-shirts are comfortable and original and entertain those who wear them and those who see them.

Today Sep T-shirt mixes contemporary art and Made in Italy in a constant stylistic research that ranges from international underground design to the world of tattoos, giving life to absolutely unconventional graphics. The cut and the package reflect a natural elegance provoking fun in the wearer. The production, completely made of high quality cotton, is made in a Tuscan workshop.

SEP T-shirt means Money and Fear never had, an old Venetian saying.

Currently we are present in these markets: first of all online on our website www.sept-shirt.com and in the main marketplaces. Then in many shops in Emilia Romagna and on selected occasions but above all in cultural initiatives: we have been collaborating with Cortona on the Move since 2016, one of the most important travel photography festivals in the world; we also work with Civita and Civita Tre Venezie both through fixed presences in bookshops and on the occasion of their major exhibitions throughout Italy - one of our best-sellers, the T-Photo, is also appreciated by other Festivals including Fotografia Europea. In 2017 an agreement was also stipulated with Electa for the diffusion in the relative bookshop; among the most important are the Giardini and the Arsenale at the Venice Biennale and the Milan Triennale. We also export to Dubai and soon our presence will expand into other stores in Italy, France, Holland and Russia.

Our new collection that we present at WHITE includes: ??

  • T-Red, the t-shirt of the big anatomical heart with different color variations and also declined in the sweatshirts in two different models, one of which "over" with hood ??
  • T-Spring, the shirt that tastes of spring and of life with a rib cage that is filled with flowers and butterflies?
  • A brand new very ironic Bomber
  • Money and fear never had, our name declined strongly on both t-shirts and sweatshirts in various colors ??
  • T-Photo, the camera that has had great success in the world of culture with new models and new fluorescent colors?
  • The fantastic animals line ??
  • The suit pants signed Sep. ??

We are finally proud to present theFashion Tee, the incredible "tough fashion" t-shirt produced together withFabiana Giacomottia year after the debut of his bookFashion is a hard job.On the occasion of the launch, a luxury version was created with the words "fashion" and "fashion" in crystalsSwarovskiwhich will be exhibited in the windows of the historicRizzoli Libraryof Galleria Vittorio Emanuele for all the Fashion Week with a special installation curated by the lifestylerSergio Colantuoni, and in those of theLa Tenda boutiqueof via Solferino, the highly selected partner of the initiative where on February 25th customers and fashion lovers will meet. "Fashion is a hard job" / "Fashion is a Tough Business" will be presented at the White Show with a dedicated event on February 26th.

Sep T-shirt, entirely and proudly Made in Italy.

We will be at WHITE from 23rd to 26th February

in Via Tortona 31, showroom 31, ground floor - Stand 5.

Sep T-shirt

Press office

Bianca Frondoni



Sep T-shirt al White
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